Positivity Effect by Dr. Tom 091: Framing & The Enlightenment Paradox - Steven Sashen
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Framing & The Enlightenment Paradox

Steven Sashen is the visionary and marketer for Xero Shoes. He is a Masters All-American sprinter (one of the fastest men over the age of 50 in the US) and former All-American gymnast. He was also a professional stand-up comic, cognitive psychology researcher, and taught Tai Chi and Zen Archery. Steven is also the creator of Scriptware, the industry-standard word processor for film and TV writers. He’s here today to share some interesting insights into the art of sprinting.

CLICK HERE for the Xero Shoe’s website

Xero Shoes twitter handle: @XeroShoes

On today’s episode we discuss:

  • Why minimal shoes
  • When/why Steven realized he needed minimalistic shoes
  • Why it can be difficult to switch to minimalistic shoes but absolutely worth it
  • “going through phases” in anything in life
  • Framing
  • The simplified version of how Xero grew to where it is today
  • What it takes to be successful
  • A transparent conversation around relationships
  • The “enlightenment” paradox
  • His experience with Shark Tank


Steven’s Nuggets Of Wisdom:

“research shows that if you’re running barefoot, you’re running with less force through our body, less abrupt force through your body than you do when running with shoes”

Steven’s Impact: Wouldn’t mind be remembered as someone who always saw things with a  fun, unusual and laugh inducing prospective who liked to find the truth under the typical view of reality, and help other people do the same


Check out the Xero Shoes best seller – Umara Z-Trail

The Positivity Effect Format Is Changing next week – stay tuned!!

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