Positivity Effect by Dr. Tom 084: Conversion & Congruency - Justin Christianson
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Conversion & Congruency

Justin Christianson is the best selling author of Conversion Fanatic: How to double your customers, sales and profits with A/B testing and is a 14 year veteran of digital marketing having worked on hundreds of profitable campaigns. A self proclaimed numbers junky with a firm belief that the numbers don’t lie, has a knack for finding holes in marketing campaigns and offering simple solutions to quickly plug them, effectively improving the results. An avid student of marketing and business, he firmly believes that you must continue to improve daily in order to stay ahead and succeed. He is the co-founder and president of Conversion Fanatics a solution to capture bigger growth opportunities for businesses through hands on data driven optimization and split testing. He is here today to share some lessons from his professional career as well how to apply the words “Conversion” & “Congruency” to our daily lives.

CLICK HERE for Justin’s website Conversion Fanatics

Justin’s twitter handle: @ConvFanatics

Justin’s social accounts

On today’s episode we discuss:

  • How Justin got involved with online business
  • How people respond to marketing on the internet
  • What “constant evolution” looks like in Justin’s world
  • Professional and Personal congruency
  • Why people tend to “grasp at straws” in business
  • Why “business conversion” applies to our daily lives
  • How an unfocused mind affected Justin’s life negatively
    • Why he realized he needed to focus on himself
    • How flipping that script turned his life around in 6-8 months
  • How getting back in touch with your self will improve every area of your life
  • The compounding effect
  • Work-life integration
  • The power of “minor changes”
  • How removing alcohol completely changed his life
  • Why casual drinking really isn’t that affective


Justin’s Nuggets Of Wisdom:

“if you have a consistent message and you’re just tweaking small elements of it to make it more appealing or to remove those friction points from the marketing message, I think thats when things really take off. Because, if you’re just throwing things out there to see what sticks, you can’t gather any intelligent data to make anything better, you just get lucky once in a while”

“the smallest changes can have the biggest impact”

Tomorrow Justin is back for another fun filled impactful conversation – stay tuned!!

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