Positivity Effect by Dr. Tom 028 - Which Wolf Are You Feeding? - Erik Kruger
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Which Wolf Are You Feeding?

Today I have on a former physical therapist turned internet entrepreneur from South Africa impacting thousands of lives. His name is Erik Kruger and he is the founder of BetterMan. A resource for men to live the best lives they possibly can. He writes a daily exclusive email to his subscribers, packed with motivational and inspirational wisdom. On Betterman you can also catch him blogging and podcasting. For those guys really looking to step up their game and take it to the next level he also has courses and a membership community.

Erik’s transition to entrepreneurship:

He graduated as a physical therapist and spent a year working/training in government institutions as a free form of payment. He enjoyed physical therapy work and serving people in that way but he always had this nagging feeling to dive into the digital world, something he has always loved.

He set up his first with a friend that didn’t look very good but then got stuck in the “shiny object” syndrome and got caught up starting and not finishing multiple sites.

Key point: He finally realized he had to FOCUS. That moment was when he registered the domain for Better Man. Before Better Man, he realized he was chasing money. When he started Better Man, it was from a placing of serving and contributing to others (just like his past work as a physical therapist).

Erik’s core value: You need to go to bed a better man than the one who woke up that day.

The Story Of The Two Wolves

Inside all of us, there are two wolves fighting. One wolf is evil: hatred, jealousy, envy, laziness. The other wolf is good: love, compassion, joy, pleasure.

Which wolf are you FEEDING which are you STARVING?

Everyday you have choices: For example, are you going to sit on the couch and watch TV or are you going to go to the gym. Which wolf are you going to feed?

There’s not many things you can control in life. What you can control are the decisions you make.

What’s key is taking responsibility for our actions and the decisions we make, it becomes quite obvious what wolf we are feeding. It’s not so much a case of good vs. bad, it’s really which decision is going to serve you better.

A time that Erik was feeding the bad wolf: During a very bad breakup he was on a path of very poor eating. However, the break-up was a catalyst for him to start Better Man.

When you’re going through something difficult, it’s hard to separate Logic from Emotion. Good habits can go right out the window.


Erik shares an incredible story about a woman who went through some incredible trials and still is able to put a smile on her face.

Key takeaway: She gave herself time to forgive those who wronged her and time to forgive herself

Tomorrow I pick Erik’s brain again – stay tuned!

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